Ministry of Tribal Affairs and TRIFED launches Store to Promote Tribal items

The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), today unveiled RISA – Timeless Tribal, a dedicated premium brand for tribal textiles, embroideries and handicrafts, and inaugurated the exclusive RISA Store at Gallery No. 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi. The initiative aligns with the vision of Hon’ble Prime Minister Narendra Modi for Viksit Bharat, promoting inclusive growth through the economic empowerment of tribal communities while preserving India’s rich cultural heritage.

The RISA Store was inaugurated by Smt. Ranjana Chopra, IAS, Secretary, Ministry of Tribal Affairs, in the presence of M. Rajamurugan, IPS, MD, TRIFED, Sunil Sethi, Chairman, Fashion Design Council of India (FDCI), noted fashion designer Ms. Anju Modi, representatives of design institutions, artisans, industry stakeholders, other renowned fashion designers and officials of the Ministry and TRIFED.

Addressing the gathering, Smt. Ranjana Chopra emphasized the importance of preserving and promoting India’s rich tribal heritage through sustainable livelihood interventions and enhanced market access. She noted that tribal textiles, embroideries and handicrafts embody the cultural traditions, knowledge systems and artistic excellence of tribal communities and require sustained institutional support for their continued growth and recognition.(UPDATED ON 10TH JUNE 2026)