Promotion of Tourist Destinations

The Ministry of Tourism promotes diverse tourist destinations and experiences through various initiatives in important and potential markets (in overseas and in India). The promotion is carried out through organizing and participating in travel events and exhibitions; providing assistance to State Governments for organizing fairs and festivals; inviting influencers, tour operators, journalists and opinion makers to visit the country under the Hospitality Programme of the Ministry; various outreach activities through website and social media; promotions in association with the State Governments and the overseas Indian Missions etc.

To Position India as a leading global MICE destination, the Ministry of Tourism has developed a National Strategy and Roadmap for the MICE industry. As part of this initiative, in 2021, “Meet in India” sub-brand was launched, with the vision to promote India as a hub for mega conferences and exhibitions, creating awareness and building a positive global perception of the country’s MICE potential.

Ministry of Tourism has also launched the campaign “India Says I Do” in 2023 to promote India as a premier wedding destination globally. The campaign aims to showcase the diverse, rich and culturally vibrant venues India offers for weddings, from royal palaces and heritage forts to scenic beaches, mountains and riversides.

This information was given by Union Minister for Tourism and Culture Gajendra Singh Shekhawat in a written reply in Rajya Sabha today..(updated on 4th December 2025)