Revised Rate Structure revised to Strengthen Print Media Ecosystem
The government has decided to revise the rates of advertisement by 26%. The media rates for print media per sq.cm. for one lakh copies of dailies in the black and white advertisement have been enhanced from Rs. 47.40 to Rs. 59.68, an increase of 26%. The Government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
Central Bureau of Communication (CBC) is a nodal Media Unit under the Ministry of Information and Broadcasting for undertaking publicity campaigns on behalf of various Ministries/Departments of the Government of India in various media vehicles, including Print media, empanelled with CBC for this purpose. The rates for release of advertisements in Print media by CBC were last revised by the Ministry on the basis of the recommendations of the 8th Rate Structure Committee (RSC) on 09.01.2019, which were valid for a period of three years.
The 9th Rate Structure Committee under the chairmanship of AS&FA (I&B) was constituted on 11th November, 2021 for making recommendations regarding revision in rates for Government advertisements in print media.